Apple International Corporation on 23.10.13 took the wraps of a slimmer, faster tablet in the market called the iPad Air and announced it would give away Macintosh operating and work-software free to its users, challenging Microsoft Corporation’s near strangle hold on personal computing. Apple announced the surprise offer, which will be available to all users of Apple Mac books and Mac computers at a product event on Tuesday at which is also unveiled a new line of Mac notebooks and computers.
”We are turning industry on its ear, but this is not why we are doing it “. Apple CEO Tim Cook told media and technology executives at Buena centre. “We want our customers to have our latest software.” The iPad Air is 20% thinner than the previous generation of tablets but the new tablets will face stiff competition from Nokia, Microsoft and Amazon.com Inc. and all plugging rival devices for the coming months. But while Apple is leading market share to rivals, its superior library of apps and content is to safeguard its lead for years to come.
M. Subaruna of VII - A
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